Anthony Chisholm (Queensland, Australian Labor Party, Assistant Minister for Regional Development) | Hansard source

That would be the case, but, as I've been reiterating as we've discussed some of these, you do need to look at these reforms in the overall sense. They're restricting the number of ads that are on during the day from 5 am till 8.30. Obviously, there are the changes that we've made with regard to radio at school drop-off times, the changes that we've made during live sport and the 15 minutes either side, the restrictions on jersey advertising and also stadium naming rights. I think, when you look at these across the whole range of measures that we're taking, they are significant changes. They are going to reduce the exposure, and that's the aim of this bill and that's the aim of the government.