Anthony Chisholm (Queensland, Australian Labor Party, Assistant Minister for Regional Development) | Hansard source

Yes, that's essentially correct, Senator Scarr, but the point I was making before, which is applicable, is that this needs to be seen across the whole package and how it applies across the whole industry—obviously, not on jerseys and not on stadium-naming rights. Those other elements are really important. If you were watching a game currently, you'd see that throughout the whole match. I think, across the whole range of reforms—be it in advertising, be it in restrictions on stadiums, be it in restrictions on jerseys, or be it in the 15 minutes before a game—there will be less ads as a result of the changes that we're talking about. I think that's important, and I think that'll be welcomed by Australians.