Anthony Chisholm (Queensland, Australian Labor Party, Assistant Minister for Regional Development) | Hansard source

Senator Scarr, I don't know if you were here when Senator David Pocock went to some of these matters around free TV or broadcast TV issues. I point out that, during live sport, the change would be that there would be no advertising during live sport. That is a significant change that we think will be impactful.

I mentioned the 8.30 timeslot because that is when the OzTAM data says the number of children decline. I understand the point you're making about State of Origin, being a Queenslander—a lot of people across the states are staying up and watching that. But we believe that this will see a reduced number of ads, as a result, across the whole board. That will be impactful and will ensure that fewer children have to come into contact with or visualise gambling ads as a result.