Anthony Chisholm (Queensland, Australian Labor Party, Assistant Minister for Regional Development) | Hansard source

As I said, we think this gets the balance right in ensuring that fewer ads will be available. The frequency cap works alongside other restrictions, like the sport restrictions, the ban on children programming and the ban on radio advertising during school drop-off and pick-up times. If you look at the range of measures that we've done, there has been a focus on ensuring there will be fewer ads coming into contact with young people.