James McGrath (Queensland, Liberal National Party, Shadow Assistant Minister to the Leader of the Opposition) Share this | Hansard source

Very funny! However, Facebook's ad library still contains three of the WLOH's digital ads, on which it spent $12,136, targeted to audiences in Queensland and Tasmania.

Now, there are several clues as to the not-so-clever creator's identity. Open-source information analyst Elise Thomas noted on Twitter that the metadata of the image of surgeons holding up a sign which had been amateurly photoshopped to include the logo shows it was created on 28 September by user 'Ed', using the design tool, Canva. The image of the logo was also created by Ed on the same day. The logo is still on the weloveourhospitals.org site, accessible by Wayback, and also contains a reference to Ed in the metadata.

Significantly, Facebook's ad library also lists what appears to be a VOIP forwarded phone number submitted by the advertiser on 1 October 2021. That number was (02)51140859. It went dead following Crikey's story.