Senate debates Questions on Notice
Household Assistance Package (Question No. 1975)
Simon Birmingham SA, Liberal Party, Shadow Parliamentary Secretary for the Murray Darling Basin
asked the Minister representing the Minister for Families, Community Services and Indigenous Affairs and the Minister for Disability Reform, upon notice, on 31 July 2012:
In relation to the Household Assistance Package:
(1) What market research, creative testing, advertising design and implementation informed the development and execution of its advertising campaign.
(2) Can a list be provided detailing the cost, contractor, timeline and other relevant factors for all relevant consultancies, including consultancy briefs, consultancy contract values, reports provided as a result, media buy details and other related campaign factors.
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