David Johnston (WA, Liberal Party, Shadow Minister for Defence) Share this | Hansard source

asked the Minister representing the Minister for Foreign Affairs, upon notice, on 25 March 2011:

(1)   What is the target audience for the Australia Network, and was it determined by market research; if so, is this research publicly available.

(2)   Has the department undertaken any studies to determine whether the Australia Network is reaching the determined target audience; if so: (a) when were the studies undertaken; and (b) what were the results.

(3)   Did the department undertake a study of the Australia Network's effectiveness before the Government announced that it would put out to tender a new 10 year contract.

(4)   Does the department consider that television remains the best medium for reaching the determined target audience; if so, why.