No wonder some of the ones on the front bench say that they need a rebrand, because they certainly do. It is certainly time to take 'liberal' out of the Liberal Party. But it's not their brand—it's their product that's the problem. It's not your sales pitch; it's your policies. It's not what you call yourselves; it's who you are. It's the fact that you vote against any change to cost of living that will help people.