Susan Templeman (Macquarie, Australian Labor Party) Share this | Hansard source

Don't you hate it when you've been listening to a favourite Missy Higgins song on your music app, and, instead of it taking you to another great Australian singer, it shifts you to an overseas artist? Well, that's the algorithm. Sixty-six per cent of Australians say they want to listen to more Australian music, but, currently, less than 10 per cent of music streamed by Australians comes from local artists. The algorithm just isn't geared to make Aussie music easily discoverable.

That's why Music Australia has launched Ausify, a national campaign to help listeners get more Aussie music out of the algorithm. Backed by artists from around the country, Ausify makes it easy to search for local artists on streaming services. There'll be a daily playlist of Australian music right through November, which is Ausmusic Month. They've also created 'Ausifyer', a unique live generator serving up a constant stream of great Australian music recommendations to help overcome the discoverability gap.

Tell the algorithm where to go, and take back control by discovering and supporting local artists. Head to ausify.com.au. Every local artist you seek out, play, follow, save, share, request and see live helps our musicians rise. By choosing Aussie music we can shift the algorithm, support artists and help our local scene thrive.

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