I say to the Manager of Opposition Business that I've been very careful. Last week I pulled up the minister for agriculture on exactly that point. There's a key difference here. I have been listening very closely. The Prime Minister is not referring to an alternative policy; he is contesting a factual claim in the question, saying it's not an ad—

Opposition members interjecting—

Interjecting on these is the worst thing you can do! He's contesting a fact in the question. He has read through some material and what he's now doing is seeking to show that what he did was no different to what others do. It's not an alternative policy. Whatever you want to call it, you didn't call it a policy in the question.