They were very happy to get the publicity back in the day but, in early 2013, the then shadow education minister described Labor's plan to properly fund schools as a 'conski' and said that they were never going to have a bar of it; they were not going to put a dollar into it. It was so unpopular with teachers and parents and other people who care about kids that, just a month before the 2013 election, they had to completely reverse themselves—completely back out. They had to say, 'not a dollar difference'. They had to say they were on a unity ticket with Labor on schools funding. In fact, they even paid for posters to be made for their electorates for election day.