Kevin Rudd (Griffith, Australian Labor Party, Leader of the Opposition) Share this | Hansard source

My question is again to the Prime Minister and I refer to his previous answer when he said that no material has yet been approved for distribution for his so far non-existent taxpayer funded advertising campaign. I refer also to comments made in Senate estimates last week by the head of the Government Communications Unit, Mr Robert McMahon, that ‘until a campaign starts in the media it is not a communications campaign’. Is it the Prime Minister’s position to the parliament that his taxpayer funded climate change advertising campaign has not yet commenced despite the fact that taxpayers’ funds have already been spent on the design of a brochure and a letter to go to millions of households, opinion poll testing of that material, the filming of television advertisements, the opinion poll testing of those advertisements and the booking of air time to show those advertisements? Isn’t the Prime Minister’s clever language on his PR campaign just too clever by half?

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