Finally, how will consumers go when a privately owned Telstra exercises its huge financial muscle and buys up half the Australian media? How will consumers fare when a giant, privately owned company controls two-thirds of telecommunications and half of Australia’s media—electronic and print? The repeal of the cross-media ownership laws the government has announced and the privatisation of Telstra mean that that possibility is now sitting there, waiting for a private Telstra to be put in place.