Simon Birmingham (SA, Liberal Party, Shadow Parliamentary Secretary for the Murray Darling Basin) Share this | Link to this | Hansard source

asked the Minister for Broadband, Communications and the Digital Economy, upon notice, on 31 July 2012:

In regard to the Australian Broadcasting Corporation and the Special Broadcasting Service, can details be provided, for each individual organisation, of advertising/promotion spending in the 2011-12 financial year for all programs, including a breakdown by program being promoted and also by News Limited publications, Fairfax Media Limited publications and any other publications.

Stephen Conroy (Victoria, Australian Labor Party, Deputy Leader of the Government in the Senate) Share this | Link to this | Hansard source

The answer to the honourable senator’s question is as follows:

Australian Broadcasting Corporation

The total cost of advertising and promotions across the ABC for the 2011-12 financial year was $5.8 million. This consisted of $2.2 million in advertising and $3.6 million in promotions.

The ABC does not hold a single set of data for advertising placement for ABC Television for the full 2011-12 financial year. Between July 2011 and the end of March 2012, the ABC operated centralised buying arrangements with a single supplier.

Between April 2012 and the end of July 2012, ABC Television used a number of buying agencies. Television ad placement data for these two periods are reported below as separate amounts.

ABC Television ad placement expenditure for July 2011 – end-March 2012

ABC Television ad placement expenditure for April – July 2012

ABC Radio ad placement expenditure for full financial year 2011-12

Information regarding the promotion and advertising spend for individual programs is commercial in confidence.

Special Broadcasting Service

SBS’s advertising/promotion spend in 2011-12 was $2.3 million (excl. GST).

Total amount spent on News Limited and Fairfax Media Limited publications out of a total spend on print media of $398,414 (excl. GST): Fairfax - $219,784; News Limited -$145,979.

Information regarding advertising and promotion spend by program being promoted is commercial in confidence.