Wednesday, 20 June 2012
Questions on Notice
Australian Broadcasting Corporation (Question No. 1801)
asked the Minister for Broadband, Communications and the Digital Economy, upon notice, on 4 April 2012:
With reference to the Australian Broadcasting Corporation, can a breakdown be provided detailing the annual cost of: (a) promotional items; and (b) free give-aways, including DVDs, books and other merchandise.
The answer to the honourable senator's question is as follows:
The ABC advises that, excluding Audience Research and advertising, a total of $2.6 million has been spent on promotions as at the end of March for the 2011-12 financial year.
The ABC does not track the cost of giveaways. ABC Commercial is given an allocation of free-of-charge promotional items under various distribution contracts. These items are distributed to the other areas of the ABC for airplay, review and to be given-away. ABC Commercial also distributes these promotional items to other media organisations.
The ABC may also receive community event/movie/theatre/concert/festival tickets from third parties in support of cultural partnerships, and these are given away to audiences as part of the ABC's support of these events.