Fiona Nash (NSW, National Party, Assistant Minister for Health) Share this | Hansard source

The ads are deliberately hard hitting, and the evidence shows that they are working. Independent evaluation of the government's ice advertising has heaped praise on the campaign. Some 3,805 people were surveyed about the ads, including 2,126 young people aged 14 to 25 and 1,679 parents of young people aged 14 to 25. Incredibly, 94 per cent of youth who saw the campaign said they had taken some action as a result, either by talking to peers or to their parents or by changing their thinking about ice. Critically, 51 per cent of at-risk youth who had seen the ads said they would now avoid using ice—an outstanding result. It is particularly pleasing to see that the ads have cut through to these at-risk youth and are changing their attitudes.