Senate debates

Wednesday, 26 November 2008

Questions without Notice

Alcohol Advertising

2:43 pm

Photo of Joe LudwigJoe Ludwig (Queensland, Australian Labor Party, Manager of Government Business in the Senate) Share this | Hansard source

I take the question from Senator Fielding as a serious one. The critical issue here, the key statistic in this area, is that the proportion of teenagers between 12 and 17 who chose RTDs as a preferred drink rose from six per cent to 14 per cent for boys and from 23 per cent to 48 per cent for girls. Of the teenage girls who drink at risky levels, the proportion who also consumed RTDs on their last drinking occasion rose from 21 per cent to 78 per cent. It is necessary that the government undertake the program that we have outlined, which includes a $20 million campaign and advertising that confronts young people with the cost and consequences of binge drinking. It is important that we continue to ensure that that message gets out and that we work with sporting and community organisations on how we address this. It is a serious issue. (Time expired)

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