Gary Hardgrave (Moreton, Liberal Party, Minister Assisting the Prime Minister) Share this | Hansard source

I will seek advice on exactly who conducted the research. At the end of it, the normal approach to these things is to commission some research to set out very plainly where the positioning of items such as selling the prestige of Australian apprenticeships sits in the marketplace. My understanding is that there was some work done over the last couple of months on this. I must say, anecdotally, the state ministers are very happy about seeing the end of the word ‘new’. So, if nothing else, those who are administering apprenticeship programs around this country are quite happy to see the government act on updating the language and, indeed, reinforcing the sense of prestige and national purpose that will come with this new branding of Australian Apprenticeships.

See this speech in context